And so I'm like, okay, well why don't we be the ones to make better products for the home gardener? I love your background. How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. 5K a month. Maybe that's the better. Ratings & Reviews What do you think? SocialBee Review: Is It the Best, Affordable Social Media Management Tool? And, and not get boxed into that. I'm gonna try to launch one over the weekend to like, See how easy it is. . We have a, there's a tool company I know of, they literally own an aluminum foundry. Jared: Yeah, yeah. Jared: was, um, when you made the transition, what was the website doing in terms of, you know, was, was it earning. Jared: along your e-comm journey, along your, your journey of, of selling products and scaling that out, did you follow a path where, you know, that first, uh, planter bed, the raised bed that you got, obviously that was a third party that produced it and made it, and you're, you're getting it shipped over here. These vertical gardens are all the rage, thanks to lower water use and a strict watering schedule. I, I worked at Scribe for about 18 months. . His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. . You know? We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. This way they can avoid. Every Raised Bed Gardening Question You Didn't Even Know You Should Ask, Sunset 101: The Ultimate Guide to Raised Beds., half-million people follow the Epic Gardening Instagram, How Seth Rogen Turned Meditative Practices into Houseplants Homewares, Booze-Free Bars and Shops Are Finally Gaining Momentum in the West, Warmer Weather Is Around the Corner: Your February and March Garden Checklist, These Wellness Getaways Offer Next-Level Spots to Soak, New Nostalgia Is on the Menu at Seattles Hottest Filipino Restaurant, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? They're paying you to have access to an audience that you have full access to. For this type of gardening, plants tend to grow faster and larger because youre putting them in a cocktail of nutrients. Planning is key to starting a garden, Espiritu says. He's the most popular gardener on all of those channels. Kevin Espiritu has been teaching the world how to garden for more than 10 years. But the, the answer is more like, should I, uh, and the answer is probably no. Um, that. There's like thousands of reference points that it's me. Yeah. YouTube monetizes very similarly with ads and affiliates. I mean, if, let's say, you know, in my world you've got how to grow basil, right? But if you have a container with a lot of drainage holes, then you might be washing nutrients out of the soil, and its a situation where, generally speaking, the plants want a deeper, irregular watering [more] than a certain amount everyday. I, the thing I guess I would say about that is it doesn't move the needle for you revenue wise as much as it does authority wise. Yeah. Tell us a little bit about yourself and maybe, maybe your story up until the point where you started. What a masterpieces PR link building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. And so, you know, we're hiring some, some better players in, in those roles to help out there. A year. Jared: Mm-hmm. It's, it's actually not that valuable for me to continue writing as it is for me to figure out how to get more people to, to read, to read it. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. What cannot be copied. So you always look back and I go, well, if I knew what I knew I would've bought. Hydroponic means growing without soil. He operates at like a 99.2% profit margin of his business. And so I think at the time Epic actually have a chart. Log In or Sign Up Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin And so I think it's really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up. So if my current input's a hundred k, you know, hits a month, am I actually maxing the income from that? So from a revenue perspective, books aren't that great, but, um, they're actually really good for, you know, a news outlet picking up, oh, this guy's a boat, he must know something, you know, so that, that happened. And so same traffic, quadrupled rpm, pretty easy way to grow your revenue, right? 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. . So this was the hook, and this is why this campaign was so successful. Yeah. Jasper AI Review (Formerly Jarvis AI): Is It Still The Best AI Writing Assistant? For sure. Um, and there you go. Uh, before going full-time on, on Epic gardening. Blog and the only thing I would manage would be the actual SEO thinking, the keyword analysis and research, the topical sort of selection. What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. Yeah. That's crazy. Um, and yeah, that's pretty much it. I have full faith his site will come back. Actually, I think the first episodes had no intro music. I can't just ride or die on, on if I drop rankings. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin's website gets millions and millions of page views. Um, so we're hiring some competencies that I could get good at. Hey, so this is gonna be a fun interview. Uh, and so I bought it and it paid itself off in, in like 40 days. Yeah. It was, it was like a little intro music. Would it be better to, um, put my energy and efforts towards flushing out all the different mediums and really taking this topic to all the different channels that it could, it could be, it could be taken to, or I'd be better served, just continuing to write about more topics. And that is functionally more valuable than my tips on how to grow tomatoes. WebFind the Best Endocrinologists in Green. And you know, guys like the Authority hacker guys bug me all the time to like, make, make, make a course. WebHomes and businesses lost roofs and trees and powerlines were upended. Yeah. We, we sell all of your product already, so why don't you just join the team? And brands want to come to you and say, oh, hey, like, you know, we'll pay you x to, to promote our product. He There are some bigger ones that, that mix different categories, but we're the largest on TikTok. Um, so that was, that was a growth move that we made in 2018. Yeah. Kevin: revenue? And I said no to like, literally almost every single one ever. But if you, there, there is a stopping point for a lot of people. Kevin: right? Webdepartment of treasury austin texas 73301 phone number; wii sports club unable to acquire data; randolph high school track and field; huntley ritter parents Its a way where you can provide nutrients in a nutrient solution. First came the website, followed by YouTube, a daily podcast, and finally his And so I go, okay, the, you know, x percent, like these, these 17 products are, are making up 80% of my revenue. Today he shares exactly what he did to get here - highlighting the power of thinking big and how to make it work. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Or, um, there's just some products that are too complicated and you don't, you don't want to, you know, own and operate the whole thing. So it'd be a huge move. I mean, I would say this, like I know very few businesses that are in the media world and niche site blogging is media. Kevin, thanks so much for, for coming on the podcast. , what, what did you do to get the site going? Well, I, I'll say, not that I haven't pulled it off that well, to be honest, and at least from my perspective, because you know, I'm running. Um, and we brought him onto the team. Like it, it's a bit more technical of an approach versus, versus video. , uh, then joined a, a publishing startup at a company called, it was called Book in a Box at the time. I wrote like three to four more articles about a particular, you know, higher priced item and voila, those ranked like very quickly cuz there's, it's e even more niche than the original. There's, there's an incredible amount of luck there. Kevin is the mastermind and talent behind Epic Gardening and the author of Field Guide to Urban It's pretty cool. Look no further than niche sites.com. But yeah, I mean, in 2020, um, we went from, I think in 2019 probably did about half a million in revenue, uh, across the company. Taxing. So like, I'm, I'm never doing that. And um, I'm just curious to learn, uh, yeah. For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. Uh, again, thanks for for joining us. Kevin: yeah, yeah, yeah. I, I forgot, but YouTube shorts has kind of messed us up a little bit. Making the content and developing the team, the operational side of like running finance and like, what's your cash conversion cycle and your inventory, you know, what's your inventory planning? Right. WebView the profiles of professionals named "Kevin Espiritu" on LinkedIn. Jared: jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. any other ideas for people who are, who are perhaps not harnessing that model. This was about 10% of all the recorded Espiritu's in USA. Yep. WebKevin dice que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual. In the context of blogs, I guess it's a little different right, though. Last Updated 2022-07-04T16:21:25Z lanzamientos There's actually a lot of products in our, in our world as gardeners that you go to the nursery and you, you think you're doing like the sustainable act of growing your own food and stuff. And so I made five minute episodes, sometimes even less every day. Or just walk into any nursery. With a publisher and all that. Mm-hmm. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. Yeah. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. Sign Up. Yeah. He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. What's the culture of the company look like? Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. Versus what you think you have If you're building a site, and there's obviously sites like, you know, there's sites that are pure niche plays and kind of really can't get into that just because of the nature of the category or whatever. Jared: question to that too, which Yes. Jared: A follow up question you haven't done, or maybe you haven't, we haven't talked about, um, digital products. Um, so, so I set up a system where that was more resilient. Jared: I was gonna be my next follow up question. In 2016, he went from $400 to $4-5k a month from ads and affiliate earnings on his blog. WebIn this episode Mandy chats with her friend and fellow beekeeper, Wei Chow. WebShe was loved and cherished by many people including : her parents, John Richardson and Lorraine Richardson; her husband John; her daughters, Trina Burrous (Tom) and Barbara (Kathy); her grandfather Zinko; her siblings, Jim Slattery, Mike Slattery (Sandy), Mary Ann Couture, John Richardson (Susan) and Sheila Bolka (Kevin); and her close friend And so the podcast at the time, my cousin wanted to make one, um, about reading, and he was trying to figure out like, okay, how do you launch a podcast? Um, and so I expanded into YouTube at that point in time. We're the largest gardening only account on Instagram. Um, so then I could take my brand fully, devote it to YouTube and actually figure out how to do it well. Um, so to me, when I went to, you know, podcast and YouTube, I had a writer fully handling the entire. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. You just can't play that game. It means that, Actually your royalty cut applies to the advance in, in the negative balance. How much? Before we jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. It's, you don't have to buy that much of it. I think, um, where can, uh, where can people fall everywhere, it sounds like, but where can people, where do you wanna direct people to follow along? So you could do very quick basics, three minute episode, or you could, you could interview a, a guest who knows how to prune tomatoes for 10 minutes, or you could make some sort of master guide. Um, for most niche site builders, what it seems like is that point never comes because they're pretty content. So I had some demand authority, right. Um, I would say stick to basic business principles of like, making a more resilient business. You know? Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? Hey Kevin, welcome onboard. 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